Terminology




Conglomerate: anything composed of heterogeneous materials or elements.



Demographic: a single vital or social statistic of a human population, as the number of births or deaths.





Early Adopter:: one of the first people or organizations to make use of a new technology.



Coolhunting: People who go out and find unique people.



The paradox of Coolhunting



Synergy



Horizontal Integration



Ancillary Markets



The feedback loop